OBSERV

We produce impactful creative at unprecedented speed and cost-efficiency by bringing creative direction and production under one roof - powered by AI.

JOY BROADBENT is an artist and entrepreneur who has worked with brands like Facebook, Google, the Art Gallery of Ontario, Swarovski, and more. She is currently working on a feature film using AI and actors to tell the story of a Mary Magdalene figure who meets a rogue Christ-like AI program.

JAMIL AL JABRI is an entrepreneur and marketer who thrives at the intersection of creativity and technology. He has successfully led multi-million-dollar businesses with a strong emphasis on sustainability.